By Mark Evans While the new and much-anticipated BlackBerry 10 has finally launched, there’s another story that I think is as compelling: the public relations campaign that has happened over the past six months that let RIM arrive at yesterday’s launch with the wind in its sails. The PR work has been an impressive performance […]
BlackBerry 10: RIM’s comeback device
By Mark Evans Research in Motion has thousands of employees but, in some respects, it’s a startup whose prospects hinge on the much-anticipated introduction of the BlackBerry 10 on Jan. 30th. With negative sentiment surrounding Canada’s flagship technology company slowly starting to dissipate as more details about the BB10 are unveiled, I got the opportunity […]
RIM: An ex-insider on what will happen next
By Ruth Haworth The Globe & Mail revealed earlier this week that Research in Motion is planning large layoffs in the next couple of weeks, probably more than 2,000 of its 16,500 worldwide workforce. I got out just in time: I resigned from RIM so recently that my last day was this week and I […]
So what if RIM failed? Would that be all bad?
By Mark Evans As an enthusiastic supporter of Canada’s high-tech community, I’m hoping RIM can somehow find a way to revive its flagging fortunes. But the terrible debut of the PlayBook, the modest reception to the BlackBerry 9900, and October’s global network outage has not only put RIM on its heels but caused some industry […]
RIM chaos overestimated, but . . .
By Mark Evans With all the talk about Research in Motion’s financial and marketshare struggles, many people tend to overlook the fact that it is still a wireless behemoth, albeit one with intense and growing competition. It’s not just another Nortel. Nevertheless, RIM needs to make some major moves to jump-start and revitalize its prospects. […]