Now that Rob Ford is (allegedly) stowed away in rehab and (thankfully) out of the public eye, Toronto Public Health has announced a new plan to inspire immature jokes. Meet condomTO, the city’s own brand of prophylactic. Though the official unveiling will occur on June 4th, local Twitter users have already beaten the city to the punch with an eager slew of questionable slogans.
— Archie (@junkycosmonaut) May 6, 2014
Toronto gets its own condom. In keeping with the city’s ethos it makes things safer but less fun.
— John Moore (@MooreintheAM) May 7, 2014
The launch coincides with Toronto’s upcoming World Pride event, set to begin on June 20th. The campaign’s tentative slogan is “wear with pride,” and city officials hope to use it to reach out to the LGBT community, in the wake of Ford’s ongoing, successful attempts to piss said community off, and despite the fact that only male condoms will be available.
Prophylactics, along with safe sex literature, are currently distributed at Pride by The AIDS Committee of Toronto, though spokesman Rafay Agha told the Toronto Star that he was pleased with Toronto Public Health’s commitment to provide more safe sex options for its citizens; after all, he noted, “Our symbol of the city is a phallic building.” (DISCLAIMER: Please seek medical attention if your genitalia resembles the CN Tower.)
condomTO follows on NYC Condom and Suit Up, L.A., two similar initiatives launched in 2007 and 2010, respectively. condomTO distribution will be focused mainly in the Church and Wellesley area, the city’s historic gay neighbourhood, though Toronto Public Health plans to announce more locations in the lead-up to the grand unwrapping.
– Drew McLachlan